Customer website
A responsive service website that introduces the offering and guides users into the booking journey.
Delivery Case Study
Pure Touch Digital Booking Platform
A connected customer experience across a service website, mobile applications, structured booking and operational administration.
Delivered components
✦Responsive service website
✦iOS customer application
✦Android customer application
✦Booking and administration workflows
Client
Pure Touch
Sector
Premium service booking
Scope
Website · iOS · Android · Admin
The challenge
Turn a service business into a consistent digital booking journey.
The project required more than a marketing website. Customers needed to understand services and packages, select the relevant options and complete a structured booking flow. The operational side also needed a way to manage services, packages and booking records.
The same service logic had to remain consistent across web and mobile channels so the customer experience and administrative workflow did not drift apart.
System delivered
Connected customer channels and operational control.
iOS and Android applications
Mobile applications that provide account access and a dedicated customer booking experience.
Structured booking flow
A service-led journey covering packages, optional add-ons, date and time selection, vehicle or service details and notes.
Operational administration
Administrative control over services, packages, availability and booking records.
Shared service logic
The digital channels are designed around the same service and booking structure rather than separate disconnected experiences.
Launch support
TAS supported the technical delivery and mobile application release process for the customer-facing platforms.
Booking workflow
A structured journey from service selection to booking details.
01
Select the service category
02
Review the available package
03
Choose relevant optional add-ons
04
Select the date and time
05
Add the assigned vehicle or service information
06
Submit notes and confirm the booking
Delivery lessons
What this type of automation project requires.
✦Map the service catalogue before designing screens.
✦Keep package, add-on and availability logic consistent across channels.
✦Design administrative control at the same time as the customer journey.
✦Use one source of truth for booking data and operational status.
✦Plan mobile release requirements before the final delivery stage.
✦Measure real usage after launch before expanding the workflow.
Planning a connected service platform?
Map the customer journey and operational workflow together.
TAS can help define the website, mobile, booking, CRM and administrative components required for a practical first phase.